As a Product Designer in the strategy team I am responsible for conceptualizing and designing user-centered digital experiences that seamlessly integrate design, technology, and business objectives. I am currently working on e-commerce solutions to start selling CUPRA cars online using a user-centered approach helping to achieve the digital strategy of the brand through design. We are also exploring ideas for digital brand experiences, physical experiences, customer experience, brand activations, branded content, personalization/data, and more as part of the process.